Proraso's Pre Shave Cream is a traditional shaving preparation used by many generations of Italian master barbers. The cream refreshes the face and softens the beard before shaving as well as reducing stinging post shave. Apply Proraso Pre Shave before lathering your shave foam or cream for a layer of protection which will pave the way for an irritation free shave. For best results use with Proraso Shaving Cream. Contains no parabens, silicons, or mineral oils. Vegan. Made in Florence, Italy.

Founded in Italy in 1908 by Ludovico Martelli, Proraso have been setting trends in the shaving world for three generations. Today Proraso remains the brand of choice for Italian barbers who appreciate each product's professional quality and ingredients that are rich in natural vegetable extracts, and without artificial colours. The raw materials used are always of the best quality so that the performance and characteristics of the products remain unaltered. Proraso offering include products for different skin types, different length beards textures and of course different men. All products are dermatologically tested.