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Proraso's After Shave Lotion is the Italian barber's choice. The perfect traditional formula with eucalyptus oil and ...
Description
Proraso's After Shave Lotion is the Italian barber's choice. The perfect traditional formula with eucalyptus oil and menthol fragrance gives a pleasant feeling of freshness. Added witch hazel to reduce rashes and razor burn. Does not contain parabens, silicones or mineral oils. Dermatologically tested. Made in Florence, Italy.
100ml
Founded in Italy in 1908 by Ludovico Martelli, Proraso have been setting trends in the shaving world for three generations. Today Proraso remains the brand of choice for Italian barbers who appreciate each product's professional quality and ingredients that are rich in natural vegetable extracts, and without artificial colours. The raw materials used are always of the best quality so that the performance and characteristics of the products remain unaltered. Proraso offering include products for different skin types, different length beards textures and of course different men. All products are dermatologically tested.
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About Brand
EVOLUTION ACCORDING TO TRADITION
The Proraso labs create products that stand the test of time, defy passing trends and become classics. Over time, our formulas, based on natural and trusted ingredients, are enriched and improved, our packaging is refreshed and new product lines win over new admirers. But the underlying principle remains that was defined by Piero Martelli and later by his son Ludovico: to create professional, quality products that deliver a pleasurable and impeccable shave, in the barbershop and at home.
AN IDEAS LAB
It’s 1948: a small Florentine laboratory is experimenting on formulas that work, studying new products. It’s a time of innovation and change, a time to trust in the future and in a small business that they want to grow. This was the year of the Pre and After Shave Cream, which surprised with its freshness and efficacy: it was first embraced by Italian barbers and then by an ever-growing number of home shavers. The way of shaving changed in an Italy that craved change.
